WHO IS RYM?

RYM is an Omani brand based in the city of Muscat, founded in 2014 by Graphic Designer Reem Al Suwaid with fascinating tribal, urban and kaleidoscopic design series. The uniqueness of the brand comes from the founder’s vision as a designer and the creative thought process that goes into each piece. Each product designed by RYM stands out as a work of art with a visual aesthetic signature that is unique to the brand. Be it minimal or intense, subtle or loud, youthful or sophisticated, RYM’s diverse assortment of every-changing statement designs provide the perfect platform to visually reflect one’s identity.

WHO IS RYM?

RYM is an Omani brand based in the city of Muscat, founded in 2014 by Graphic Designer Reem Al Suwaid with fascinating tribal, urban and kaleidoscopic design series. The uniqueness of the brand comes from the founder’s vision as a designer and the creative thought process that goes into each piece. Each product designed by RYM stands out as a work of art with a visual aesthetic signature that is unique to the brand. Be it minimal or intense, subtle or loud, youthful or sophisticated, RYM’s diverse assortment of every-changing statement designs provide the perfect platform to visually reflect one’s identity.

BRAND STORY

In 2014, Reem Al Suwaid was a Graphic Design graduate struggling against the desire to push the limits of her craft. She was living and working abroad in Paris, where she became frustrated with the time constraints and metropolitan insincerity of the full-time, corporate working lifestyle. It was this classic provocation which led her to taking this inspiring plunge; knowing that she had the passion and the drive to express herself through art, and realizing it was time to begin to listen to the unique voice sounding inside of her.

BRAND STORY

In 2014, Reem Al Suwaid was a Graphic Design graduate struggling against the desire to push the limits of her craft. She was living and working abroad in Paris, where she became frustrated with the time constraints and metropolitan insincerity of the full-time, corporate working lifestyle. It was this classic provocation which led her to taking this inspiring plunge; knowing that she had the passion and the drive to express herself through art, and realizing it was time to begin to listen to the unique voice sounding inside of her.

On June 19 of 2014, after a lot of hard work and a wave of overwhelmingly positive responses to her initial expressions, which she showed on social media, RYM had its official launch in Muscat, Oman. With the fashion accessories she designs with RYM, Reem Al Suwaid has succeeded in creating an outlet to nurture a body of work that is both artistic and practical. Affordability, versatility, luxury, and utility have all acted as guiding principles as she delves deeper into marrying the craft of creating fashion accessories while exploring the fascinating aesthetics of tribal, urban, and kaleidoscope design. The project began with Scarves, and has since expanded into Graphic T-shirts, Silk Pocket Squares, and Neckties- with more interesting ideas being developed, still!

Today, RYM is a testament to the effort, drive, and creativity of an individual who has followed her passion and began breaking ground in the way that she never would have imagined. This simple movement toward self-expression has traveled far forward in its ongoing journey to unknown heights.

What began as a sales enterprise based on selling silk scarves out of the trunk of a car has now gone global, RYM has now developed into a full fledged online store accessible to clients all over the world. Even while learning to manage to maneuver the balancing act of accounts, sales, and marketing, this independent artist’s design work has continued to inspire and innovate.

On June 19 of 2014, after a lot of hard work and a wave of overwhelmingly positive responses to her initial expressions, which she showed on social media, RYM had its official launch in Muscat, Oman. With the fashion accessories she designs with RYM, Reem Al Suwaid has succeeded in creating an outlet to nurture a body of work that is both artistic and practical. Affordability, versatility, luxury, and utility have all acted as guiding principles as she delves deeper into marrying the craft of creating fashion accessories while exploring the fascinating aesthetics of tribal, urban, and kaleidoscope design. The project began with Scarves, and has since expanded into Graphic T-shirts, Silk Pocket Squares, and Neckties- with more interesting ideas being developed, still!

Today, RYM is a testament to the effort, drive, and creativity of an individual who has followed her passion and began breaking ground in the way that she never would have imagined. This simple movement toward self-expression has traveled far forward in its ongoing journey to unknown heights.

What began as a sales enterprise based on selling silk scarves out of the trunk of a car has now gone global, RYM has now developed into a full fledged online store accessible to clients all over the world. Even while learning to manage to maneuver the balancing act of accounts, sales, and marketing, this independent artist’s design work has continued to inspire and innovate.